a lot of money from charles munger because it couldn't get government reform through the legislature. the group says someone has to pay for all those ads. >> to qualify a ballot measure takes time and energy and money. to gather the signatures needed and required by the constitution. >> money doesn't always win. voter foundational says they only approve of third nistsd because it's harder to convince people to vote yes. >> you can buy your way on the ballot but you can't buy the voters' vote. >> the humane society got prop 2 passed in 2008 largely on grassroots effort. now hens have to have more room in their cages. if you want to see all the propositions, go to our website at abc7news.com and click on see it on tv. >> terry: focusing on one of those issues, should the rules be changed for insurance companies for auto insurance. the measure is very complex. here is michael finney with what your vote will mean. >> reporter: this is herb, he wrote the prop 33. >> that is the found ear and chairman of mercury insurance. george joseph. >> i don't know anything about george joseph. i don'